Perfect app for
active lifestyle

Earn coins. Monetize your exercise.
Time to move!

PRE-ICO starts in:

Early Contributors Price:

Stage 1 (100% Bonus): 1ETH = 1200 MOVE (240,000 MOVE)

Stage 2 (80% Bonus): 1ETH = 1080 MOVE (360,000 MOVE)

Stage 3 (60% Bonus): 1ETH = 960 MOVE (960,000 MOVE)

Stage 4 (40% Bonus): 1ETH = 840 MOVE (1,512,000 MOVE)

our features

Our app gives the users ability to tokenize their physical activity.
The activity will be represented as digital coins and could be converted to tokens with real world value.

Earn coins.

Beat any distance using our app and get rewarded in coins that could be traded for money.

In app purchases

Be able to spent RUN coins inside Movement™ store.


All the data and tokens are stored securely and transperently as the part of the Ethereum block-chain.


Compete with other users in 1vs1 bets and tournaments!

Running Pools

Stake your MOVE Tokens with runners and get a share of their running income without need to physically excercise yourself.

Fair and Secure

MovementApp platform will use sensor-fusion, data analysis and machine learning to ensure fair rewards for every user.

Partners and Listings

In-app store

Our store will have sport goods from the famous world-brand such as Nike, Adidas, Reebook, Under Armour, etc. As well as the sport nutrition, online/offline fitness and yoga courses, training programs.


Earn RUN coins for beating distances, spend it inside the store or exchange them for MOVE tokens in your priavate wallet.

Smart devices

Our app will support smart-watches such as Apple Watch, Fitbit, etc as well as activity tracking apps like Apple Health and Google Fit.

Easy to Start

Just download our app from AppStore or Google Play, sign up and start earning.


Every user will get the ERC-20 wallet after creating the account. This wallet will be used for token transfers and interacting with the smart-contract.

Cool design.

Our mobile apps are designed with following the modern approaches and best practices for users who enjoy active lifestyle.

How it works

By using blockchain tecnology and smart-contracts, we wish to give every user the ability to monetize its’ physical activity with no obstacles. Users will be given an ability to start making profit in one click.

Every registered user will be given a wallet inside the Movement™ App. All the data as well as earned coins and purchased tokens will be safely secured in it. User will be able to operate with the wallet via smart-contract. Wallet will also show the real-life exchange rate and give user the ability to exchange RUN coins into MOVE Tokens.

As could be seen from the scheme above, the system will have the following operation principle:

As user runs, jogs, walks and beats the distance RUN coins are being added to his account in real-time. The number of coins rewarded depends on several factors such as total distance, time spent, calories burnt (if synchronized with apps with such calculating functions) and the amount of MOVE Tokens in users’ wallet.

The main feature of MOVE Tokens in Movement™ Economic System is to form an efficiency multiplier and serve as a bonus coefficient applied to the amount of RUN coins rewarded by the Movement™ App API.

Movement™ App will support Smart Watch technology as well as integration with all most popular smart accesories and apps for sports and health & activity tracking such as: Fitbit, Google Fit, Apple Watch, Apple Health Kit, etc.

Gained RUN coins could be spent at in-app shop or exchanged for MOVE Tokens.



*all the numbers stated are arbitrary

RUN Coin

Non-ERC-20 token.

In-app coin that users get as a reward for beating the distance. Run coin could only be used for purchases inside the Movement™ store or exchanged for MOVE tokens in the wallet. Run tokens could not be transfered or sold. Distribution of the RUN coin happens by Movement™ platform.

MOVE Token

ERC-20 token.

MOVE token adhers to the ERC-20 token standard. After the launch of the platform MOVE tokens will act as the efficiency multipliers and serve as a bonus coeficient applied to the amount of RUN coins that the user will receive for their physical activity. MOVE token can be traded, sold and trasfered on the Ethereum network. During the crowdsale participants will receive MOVE tokens to the wallets they contributed from. The number of tokens is limited by the smart-contract.


Meet our team

This section is still WIP

Martin Holt

Founder and CEO

Robert Hawkins

Cofounder and CTO

James Latham

Engineering Lead

John Yates

Web Developer

Rose Harris

Community Manager
2 billion
of people use walking or running as their main means of transportation.
increase in number of participants in sport events in recent year.
people who excercise spend on fitness anually.
1 out of 10
Adults in United States own a smart-band.

Financial Analytics

Token Sale Phases



First phase: PRE-ICO

Start Date: December 15th, 12pm EST 2017

End Date: December 25th, 12pm EST 2017

Movement App Pre-ICO token sale cap: 3,072,000 MOVE.

Minimal goal to start: 240,000 MOVE sold.

Accepted currency: ETH, BTC, LTC

Token exchange rate:

Stage 1: 1ETH = 1200 MOVE (240,000 MOVE)

Stage 2: 1ETH = 1080 MOVE (360,000 MOVE)

Stage 3: 1ETH = 960 MOVE (960,000 MOVE)

Stage 4: 1ETH = 840 MOVE (1,512,000 MOVE)

Amount of tokens per one person: Unlimited

Minimal transaction amount in Ethereum: 0.1 ETH.

Maximum transaction amount: Unlimited

Second phase: ICO

Start Date: February 2018

End Date: March 2018

Movement App ICO token sale cap: 10,000,000 MOVE.

Currency accepted: ETH, BTC, LTC

Token exchange rate: 1ETH = 600 MOVE.

Minimal transaction amount in Ethereum: 0.1 ETH.

Maximum transaction amount: Unlimited


Week 1: Bonus +20%.

Week 2: Bonus +10%.

Week 3: Bonus +5%.

MOVE tokens will be instantly send to your private Ethereum ERC-20 wallet after the transaction is received by the smart-contract.

Unsold tokens after first and second phases of token sale will be burned. The maximum number of MOVE tokens is fixed and there will be no token minting. MOVE tokens will be issued automatically via Ethereum smart contract. ICO smart contract code on GitHub will be public and available for audit by anyone.

Token Distribution

Use of Funds

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Project timeline

January 2017

Idea found

February 2017 - June 2017

Market research, consulations with advisor, technical research.

October 2017

Whitepaper published

October 2017 - November 2017

Brand Awareness, Marketing

December 2017

Token sale phase 1

February 2018

Token sale phase 2, Exchange listing

March 2018

Movement App Alpha

June 2018

Movement App Release


- MOVEMENT – is a new ecosystem, where everyone would be able to get coins for beating the distance. It could be running, jogging or walking, outside or using a treadmill. Users will be able to spend their coins in Movement in-app Store by purchasing sports goods, sports nutrition, sportswear and online Fitness & Yoga courses. Or they could simply trade it into tokens and exchange it to any cryptocurrency or sell.

-Movement App is the first decentralized fitness app that was developed by implementing blockchain technology & smart-contracts. the ability to give a real-life value to in-app RUN coin, which was not achieved by competitors.

- RUN coin is and in-app currency that is given to users as a reward for beaten distance. It could be spent on in-app Store or exchanged to MOVE Tokens. MOVE Token is an ERC 20 Token which appears to be a part of the Ethereum Network, deployed & controlled via smart-contract. MOVE Tokens will act as an efficiency multiplier and serve as a bonus coefficient applied to the amount of RUN coins being rewarded. MOVE Tokens will be sold during pre-ICO and ICO phases.

-No, you can simply download the app, sign up and start running or walking, RUN coins will be automatically added to your in-app wallet. MOVE Tokens act as efficiency multiplier and give bonus coefficient to the amount of RUN coins. It’s very simple: the more MOVE Tokens you have – the more RUN coins you get.

- We’ve developed a security and anti-fraud system that has the following features:
1. It uses all the sensors of the smartphone such as accelerometer, pedometer, magnetometer, gyroscope, GPS etc. to form a unique signature of walking or running pattern and improve the accuracy.
2. Automatically compares the data of all users to reveal suspicious activity. Full description of the system is available in whitepaper and here

- MOVE Tokens at a price that is way lower than the potential market price after the token sale and listings.
- Early-access to the Movement App for Alpha & Beta - Tests
- The unique economic system that was developed by our team has a potential to become a basis for a new ‘mining rush’ which causes rapid price grow.
- Ability to participate in discussion with developers about improvements in platforms performance.
- Due to popularity of running as a sport & walking as a main mode of transportation, the App has a potential to grow a large audience in a short period of time. That will stimulate Token value.

-Pre-ICO phase – ETH, BTC, LTC. ICO phase – ETH, BTC, LTC, BCH

Get in touch

Feel free to ask any questions here. Our social teams are always ready and happy to help and will contact you soon.